Marketing Startegies......

People hold a variety of misconceptions about marketing.
Most common is its confusion with selling and advertising. Selling and advertising are actually types of promotion which is only a component of marketing.

Marketing involves much more, including product/service
development, place (location and distribution), and
pricing. It requires information about people, especially those interested in what you have to offer (your
"market"), such as what they like, where they buy and how
much they spend. Its role is to match the right product or service with the right market or audience. Marketing, as you will see, is an art and a science.

According to
the American Marketing Association, marketing is "the
process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives." Simply stated it is creating
and promoting a product (ideas, goods or services) that
satisfies a customer's need or desire and is available at
a desirable price and place.

Modern marketing is a way of doing business, heavily based
on the "marketing concept" which holds that businesses
and organizations should:
(1) design their products/services to meet customer needs
and wants;

(2) focus on those people most likely to buy their
product rather than the entire mass market; and

(3) develop marketing efforts that fit into their overall
business objectives.

By adopting this concept we not only provide our
customers with better products, we will avoid wasting
valuable time and money developing and promoting a
product or service nobody wants.

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